Sometimes people speak of words they don’t even know the meaning to. Words that are as shallow as a superficial thought; words with no density and no truth. When individuals choose words of weakness, the outcome tends to be destructive; the creation of an ugly reality that can never be real, a reality based on fear and old patterns that try to stop us to embrace the changes to come.
We can choose to live in two different realities: one filled with love and empowerment and another that is based on pain, doubt and fear. We can look at the obstacles that shake us up as a way to get in a deeper connection with self and through the hardships we overcome, we can gain a new perspective and evolution of the soul. The fear based reality tempt us to change directions, to lose faith, to give in to those negative voices in the mind. However, once you go through the darkness and find yourself in the light side, you will have a greater understanding of your shadow self.
Today I ask humanity to create the reality that fuels us with strength to overcome the challenges, when faced with negativity we shall remain calm and serene, when feeling emotionally overwhelmed we shall cry and feel what it needs to be felt. A reality based on the principles of speaking the language of love to one another and teachings of peace. In this reality we may never engage in suffering when in times of conflict, we may put an effort to always speak from our hearts and focus in the light and in the beauty within and that is all around us. Today I choose to create my reality, and I invite you to participate in our movement to help elevate human consciousness, it all starts right here and right now, it all starts with you.
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The Visionary’s Manifesto in association With Heart of Cool Presents ShamaJade
What happens when the universe brings together fire and water in the form of two innovative, fierce, spiritual and bold fashion forward divas? Well you get ShamaJade a creative genius of such high vibrations it defies our collective understanding of fashion vs. fitness. Let us embark on another level with these symbiotic visionaries; flowing sensuous Avalon and passionate fiery Maria.
HoC: How have the cultural influences of your respective backgrounds fed into your design aspects?
Avolon: I do a lot with the design aspect of our clothing line. I didn’t grow into this from a younger age and it wasn’t something I thought I would necessarily do as I grew up in the theater and the acting world. I moved to LA to become an actress and I was working in the entertainment industry for about ten years although I did study fashion and business as college majors but for me the performance background and the constant physical appearance demands fostered a number of insecurities that I had about my own body and going on auditions reinforced those industry expectations. I felt that I was not operating at my full creative capacity and then I was introduced to Maria via a mutual friend and instantly there was this amazing bond and she was a burst of inspiration and we began to talk about the idea of creating a company together that would affect and empower women’s lives and we came up with the concept of a jumpsuit. The idea was that when a woman puts on a jumpsuit she feels confident, and wearing our creations feels as if she’s having a superhero moment.
HoC: How did you come up with the name ShamaJade?
Maria: I’m originally from Brazil and my background is in fitness, yoga and spirituality. I also studied theater at USC. Brazilians are very expressive and they love their bodies. The women are very confident and I never had the idea of possessing the perfect body but I grew up being comfortable in my own skin. So coming to America I would see all these beautiful women with insecurities and I wanted to create a platform with Avalon where we could empower women hence the idea of a jumpsuit. The jumpsuit represents a sort of second skin in a form of being naked that exudes strength and acceptance of one’s physical appearance. The word “Shama” means enlightenment in Hindu and the word “Jade” means unconditional love taken from the color I see when I look into Avalon’s eyes. So our mission was to merge those two definitions as it relates to fashion and fitness into a brand.
HoC: Would you say that your clothing line somehow touches upon the nuances of the feminist movement?
Avalon: Yes, I think it does. We didn’t intentionally think about that concept as we were growing the business but our goal has always been to empower women and we obviously are a company for women. We definitely want women to support one another and as women we are stronger together plus we get positive feedback from women all over the country who share a sense of commonality via our trunk shows featuring the jumpsuit designs.
HoC: Who are some of today’s designers that have inspired you to further your fitness fashion goals?
Avalon: Alva Ralsteen from Balmain fashion house. I just feel that he creates designs for women’s bodies that enhance their natural beauty. His style is futuristic and at the same time technically different. It inspires our brand in such a way that the line we created this year is more fashion forward than pieces we presented last year. I also love the 80’s, which represented some fun styles being incorporated into a few of our jumpsuit designs.
HoC: In what ways does your vision of empowerment through fitness wear influence cultural norms?
Maria: Our main fashion objective is women deviating from the norm. Women were not generally thought of as entrepreneurs or forging an independent life for themselves. For us the jumpsuit inspired the wearer to incorporate every aspect of their lives by transitioning from work to a social setting and the gym vs. the norm of being restricted to one outfit for a specific occasion.
HoC: Where do you envision ShamaJade going in the future in the fashion design genre?
Avalon: Our goal is to break the mold of active wear perception, making the jumpsuit the everyday go to apparel. The different styles become a personalized piece for the wearer and have women embrace the power of their bodies. We are helping to redefine the idea of fashion as a tool of inner peace and alignment with the expression of one’s true self.
HoC: What do you love most about each of your concepts as it relates to the collaboration process of ShamaJade?
Maria: I love that we are like fire and water; Avalon is extremely creative in the sense that she does these amazing things with design. It astonishes me where she goes with a concept. I love that she is detail oriented and skilled in photography and the visualization of our business. Avalon represents a calming aspect to our dynamic because I am definitely the fire when it comes to pushing the brand and it adds to our working relationship as we collaborate within the design process.
Avalon: I stated before but it’s so relevant to our journey as partners that when I met Maria I had some insecurities but there was a moment of realization as to what her personal power brought to our dynamic which definitely allowed me to see myself in a more formidable manner, to put myself out there into the unknown and be okay. Maria brought out a side of me that I was afraid to express, as if I needed that support to embrace my own power. Everyday she encourages me to come out of my shell, we can jump off that proverbial creative cliff together and on a day-to-day basis it’s just the two of us doing the marketing and meeting with clients etc. Our goal is to go beyond the corporate structure and tap into our spiritual base.
HoC: Has your life’s philosophy changed in some extraordinary way since you first conceived of redefining women’s fashion within the fitness and wellness industry?
Maria: When we started there was so much love and spirituality given to our brand. Perhaps we were naïve to believe that everyone would be receptive to our core beliefs and we had to become more resilient to the business demands placed on us by other entities we found ourselves negotiating with. Essentially we had to adjust to the reality that not everyone was moving along the path of spiritual enlightenment in regards to their business models. We didn’t betray ourselves by minimizing our personal belief systems but we did become more business savvy in dealing with those less idealistic entities.
HoC: What advice would you give to other visionaries in regards to creating a pathway that speaks to who they are on a spiritually conscious level?
Avolon: I believe as women in our constantly evolving entrepreneurial world you should never let anyone deter you from believing in yourself. Find the deeper meaning of why you desire to create your own path and once you have established that foundation follow your dreams.
Maria: Do not give up, for in the path of light there is always darkness. Always focus your energies towards the light.
Relationships are there to teach us about ourselves, and our paths. Each relationship you begin has a purpose, and once the purpose is completely served, you move on to the next one. The purpose can range from your partner helping you to see your fears to learning how to become more flexible and how to compromise, and sometimes goes as far as teaching us how to set boundaries and honor our truths. Sometimes we choose to be in a relationship that we are not completely in love because we need to learn how to accept love from others. Other times, we don’t choose to be in love, our heart makes that decision. There has been a time when you thought the one you started the relationship had major chances of being the one for you, based on the ideas you had in your mind of what the perfect guy was like. But for some reason, you don’t feel completely fulfilled. You are attracted to the person in a deep way, but you choose to be with them not because they make you happy, but because that relationship has a lot to teach you. Isn’t interesting how our biggest teachers for the greater transformation we go through, tend to be not our soul mates but our soul teachers? They unravel the mask that you’ve put up, and they reveal your true face to yourself. Not the way you wished you were or wished you felt, but they reveal to you the many shades of your being, a lot of times darker than you imagined. The relationship may have a lingering element to it, since you know deep down after one shared moment together, that your differences wont bring you closer after time has elapsed, but if anything will take you further apart. People tend to ignore the first signs when they get into a relationship. If a man tells you he does not like spirituality and doesn’t believe in a higher realm, don’t you even think that you can make him become a spiritual teacher once you start your relationship, that is unlikely that will ever happen. People can change, grow, mature but those that are inflexible in their thinking and closed minded, rigid, tend to always be who they are until a tragic situation happens and an awakening occurs. We can’t change people’s beliefs by pushing them to be someone they never were. The problem here is simple, people tend to relate and identify with what they believe, if you try to push them to think differently because you think is best, you will only create conflict. The natural process of life will make them more flexible when the time comes, it is not your place to try and heal or save anyone you are in a relationship with. That being said, every relationship will teach you about yourself and show you what is most important to you in a partner. Once you go through the healing and you start understanding who you are from a clearer perspective, that’s when you will know how to set boundaries, how to speak up your mind, and how to increase your self-love.
As Tony Robbins once said “life doesn’t happen to you, it happens for you.” It is hard to wrap the mind around it when we experience chaos, difficulties, obstacles and so many challenges. It is easy to believe in that sentence when everything in your life is going exactly the direction you desired. It is easy to doubt it when you are in the midst of challenge, and all you truly want is to escape it back to peace. The positive outlook in life teaches us that no matter how challenging is the obstacle, it helps you learn about yourself, and the more stillness you achieve in those hard times, the better you will become once that is over. That being said, the obstacles are a way for us to practice non-reactiveness, stillness and compassion towards ourselves. It is very easy to get caught up in our own emotions, to feel victimized by the situation, to feel sad and sometimes even angry. It is also easy for a person who does self-study and spiritual work, to have the complete awareness of what they feel, and instead of stepping out of it with peace and understanding, when tend feel guilty and blame ourselves for feeding that negativity. It is time to cut that bullshit, time to strengthen our hearts and weaken our ego. We need to understand that in times of exhausted caused by lack of presence, times of constant adjustment to please the other, times when we feel judged and belittled, we don’t need to give up on ourselves, give up on our truth, and give in to the stress. We can take all of it, every bit of it, and practice what yoga is always trying to teach us: go towards the fire with ease, feel yourself through the intensity with surrender, and know that the more you practice stillness, the lesser will be the voice of your ego telling you to give up, to give in to stress, to become chaotic to match those around you.
Do it with love
Do it with your all
Don't worry about above
It does not matter how hard you fall.
As long as you live
Yes you can achieve
Your dreams, your gift, your life
Keep your faith
You will go High.
Often times in life we feel pain and try to hide it from others and ourselves. We try to mask it by turning our attention to things that don't matter, by becoming obsessed with an ideal, a goal, or anything that we believe could save us from that darkness. What we cease to understand is that if we allow the pain to speak to us, it can reveal things about ourselves, our current situation, the reason we attracted it, and we begin to change our awareness from the pain body to the awareness self. We begin to speak words of truth, and those simple words will set us free from the pain we feel. In stillness, feeling the pain and breathing through it, I start looking around to the nature that surrounds me, the tall trees and beautiful greenery bring me a feeling of peace, and my consciousness is raise in that short moment that I realize my pain is only there to teach me something- where I lost balance, what I said or did that was out of alignment with my soul and how can I move towards this fire with awareness and come out of it alive and healed. Artists are people that channel their creativity through a higher power, and as they get into the hole of darkness, they can also step out of it through making an art of their situation. Their thinking isn't linear, it is in fact a lot of heart figures put together, with no beginning and no end; they understand that the pain they experience is one of he greatest gifts of God, for the emotion is the only way the above can speak and guide us to the right path. Imagine a heart shaped figure and now there is one single dot in the middle, in that dot all comes back together to the channel, and in that channel you experience the full dimension of your soul first hand. Unfortunately not everyone has discovered their inner artist, and as the pain serves as resources to be transformed and created into art, the one that does not have a discovered its own channel, may turn away from pain and unconsciously allowing the pain of today, tomorrow and the day after, to be lingering deep down their soul, and dictating the path you choose. The path of a person who cannot embrace pain, is an empty, superficial, meaningless journey that will attract people and situations that reflect the persons lack of integrity with the soul. What if I told you that you can in fact learn from your pain, elevate your state of consciousness, increase self awareness and live a very fulfilling life, if you simply begin to accept the aspects of yourself you have denied? If you only allow your body to dive deep into the pain, shaking it off, breathing through it, and crying your heart out as a form of release. Once that is done, you'll begin to understand that the anger that caused the pain, also needed a channel for expression, and if you can't make art of it, then trust that you are taken care of and by opening that door in your heart, the higher power may deliver to you your true channel for healing.
More than a healthy lifestyle brand, our main goal with Shama Jade has always been to create a philosophy to empower women to live their lives at the fullest, embracing their truth, honoring their light, accepting their darkness, uplifting one another, listening attentively to their intuition, embracing themselves as they are, and making peace with their transformation that is always happening for our betterment, whether we agree or disagree.
We believe in a prophecy of light; where healing arts and holistic medicine, the more natural way of living, gain priority over the western way of dealing with the human body. A prophecy that honors the truth without judgment, that ceases to feed the ego, and that focuses on the heart as the center where all the actions come from. Let the heart be open and truthful, let the mind be calm, still and nonreactive, let the body be flexible, strong and in harmony, let the mouth speak only what it means, uplifting and guiding others with the same love you feel towards oneself, let the eyes see the best in others with no judgment in their flaws, mistakes and level of consciousness. Let each persons path be unique to their karma, respecting their pain, obstacles and achievements, witnessing with open arms and understanding hearts. Let others be who they choose to be, love whom they choose to love, and do what they choose to do. Let others learn from their mistakes, as you learn from your own, and next time you feel the urge to judge them, remember that your only mission is to be of light and kindness, speak the truth even when it hurts, because to dive deep into your pain takes you further into your soul evolution than to ignore it altogether.
In this journey of bringing light into the world, we have encountered lots of darkness, lies, egotistical ways of acting and living, and at times like these, it becomes a lot harder to act from heart and shed light and forgiveness to those who try to hurt you. But remember, "God" or the higher power of the universe, will always charge the light of those who live by a higher purpose, than of those who's ego and lack of integrity takes priority over the truth.
Shama: Enlightenment, Jade: unconditional love- We experience people in many different levels that are attracted to the light but can't sustain it, can't accept to be part of something greater than themselves, and the only way they feel good is when they take something away from you; they steal because their ego craves to be out there where success resides, but they don't want to do the work to get there, they want a short cut, so they get inspired by someone else's work and when they see how much that work touches people heart, they steal their work, because they want the attention, again ego takes over. Do they really care to empower others? To teach and be part of the prophecy of light? They try so hard to act like it, but through their actions one can see, and as the pain runs in my heart and I try to believe that are people out there that live from their ego and not their heart, I feel hopeless. For a second or two, I start doubting the efficacy of the prophecy of Shama Jade that we live by, but once that thought comes into my head, the faith of light overpowers my body and I realize one thing: it is not my place to judge, or to feel discourage by the lack of consciousness I see in the world, it is my place, however, to practice love and forgiveness. To allow each and every being to grow in their own time, through their own karmic lessons.
Once you begin to release and let go of judgment, you start tapping into something greater, higher, more powerful than yourself, you begin practicing the prophecy of light.
Shama Jade Founders
I love to feel. I live to feel. Feelings create art, and art is an expression of your deepest self. I'd like to think that art is a manifestation of my highest self, but most of the times is the fearful me that experiences the darkness and only once the moment has passed the highest me can create the art. What function does the fearful me play in my life? It reminds me of my weaknesses, karmic lessons and emotions that need to be cleared out, healed completely for my soul evolution. For that reason, don't try to repress it, play cool, ignore it or judge it. Instead, embrace that voice of fear, for that fear can teach you where you are in your spiritual evolution, what you need to observe, and what you need to go through, digging deep we may find what've been looking for, our life's mission.
I'm not saying by any means to encourage fear into your life, or to feed that voice. What I am saying is, it does have something to teach us, and in order to overcome, and heal that fear, we need to naturally allow it to come forth even if that means experience your darkness for the time being. We become human by accepting our fears and super human by expressing them. Once you give space for your fear to speak, it will no longer take hold of you, instead you will allow light to shine through that hole that was dig deep into your heart, and in that empty clear space, love will be welcomed.
Our brains are the most incredible gift that could've been given to human kind. The fact that we can remember a specific situation, day, moment in our lives and vividly experience that emotion as if we were living it right at this moment again. It's amazing how one can record the minor details of a moment that happened in the past, and though the situation, person, thing that happened doesn't consciously affect us in the present moment, we can still feel it ever so deeply, as if had happened yesterday.
The job of a writer is to share a story, a discovery, a thought, and hopefully help others to find a relief to know that what they feel, or are going through is acceptable and relatable in many different levels.
Back in time emotions were seeing as weakness and the ability to maintain rational and "stable" was the desired way of living. The problem with this concept that doesn't reward what spirituality can do for mankind is: the rational/stable who doesn't know his inside, is more likely to remain stagnant than the one that feels and learn from the voice of his heart.
Feelings give meaning to life and are the reason why we are alive. It brings color to a blank page, it adds dimension to an sculpture, it creates lyrics to a sound and sometimes it even creates a musical sound of expression. You may be thinking that all these things are great, but how can feelings elevate us in any way? We can learn from love as we can learn from pain. We can go back to a specific moment in time that is stored into our hearts and minds and discover important information for what those emotions were trying to teach us and then learn from it!
For that reason, strive to discover your depth, and express it with all you've got, because at the end of the day you will regret not what you've said, done, expressed, learned but what you never dared to explore.
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